Jul 13, 2024
CoinDCX
CoinDCX is the preferred crypto exchange in India but also an instrumental player in building the broader Web3 ecosystem
Industry
Financial Services
Scope of work
UX & UI Design
Duration
4 months
Challange
CoinDCX’s onboarding and trading experience created friction for new users, limiting activation and early trading engagement.
As India’s leading crypto exchange scaled rapidly, user research and data revealed major drop-offs during sign-up and KYC, along with usability issues in the trading dashboard. New users struggled to complete onboarding quickly, while active traders faced cognitive overload due to dense information and unclear hierarchy. The challenge was to simplify complex financial workflows without compromising compliance or trading power
Goal
The goal was to improve onboarding completion and make trading faster, clearer, and more intuitive for users.
My focus was to reduce onboarding friction, increase successful KYC completion, and redesign the trading dashboard to support faster decision-making. The goal was not just usability, but confidence—ensuring users could trust the platform, understand what to do next, and start trading with minimal effort while maintaining regulatory requirements
Solution
We redesigned onboarding and trading experiences to be simpler, faster, and more user-centric. Solution (Text)
I redesigned the onboarding flow to reduce unnecessary steps, clarify KYC requirements, and guide users with clear progress indicators—resulting in a 35% reduction in sign-up completion time and a 28% increase in successful KYC completions. For active traders, I led a revamp of the trading dashboard, improving information hierarchy, layout clarity, and interaction patterns. This directly contributed to a 12% increase in daily trade volume, proving that better UX translated into measurable business impact
